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WORLDWIDE

INSIGHTS &

TRENDS

We dig deep to uncover how your target audience thinks. How they feel. What drives them. What their barriers are. Ultimately, we discover how to reach hearts and minds.
 
And, we uncover "ahas" that lead to new opportunities and leaps forward.
We dig deep to uncover how your target audience thinks. How they feel. What drives them. What their barriers are. How to reach their hearts and minds.
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To unearth these insights, we employ research methods such as in-depth interviews, ethnographies, focus groups, and surveys, each tailored to our client’s objectives and honed through years of experience
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Deep analysis leads to a revealing narrative. And ultimately, to the "ahas" that lead to new opportunities and leaps forward.
EXPERTISE THAT REVEALS 
THE FOREST AND THE TREES
 
 
 

COMMUNICATIONS AND BRAND STRATEGY RESEARCH

Find out what your organization needs to succeed today and tomorrow. 

COMMUNICATIONS TESTING

When the stakes are high, know how to get your communications right.

SOCIAL ISSUE AND PUBLIC POLICY RESEARCH

Find out what you need to form, implement, and promote effective policies and strategies. 

LIFESTAGE AND GENERATION RESEARCH

Connect with your target audience by understanding the triggers that move them to act.

OLDER ADULTS AND AN AGING SOCIETY RESEARCH

Discover the desires and needs of an aging population as society is reshaped for a new future.

HIGHER EDUCATION: ALUMNI ENGAGEMENT AND FUNDRAISING RESEARCH

Competition for fundraising in the nonprofit sector is fiercer than ever and schools are no exception. Learn how to get and retain donors.

CORPORATE REPUTATION RESEARCH

Get the insights you need to protect and enhance your company’s most valuable asset: its reputation.  

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Expertise
 
 

Cindy Cox-Roman, founder and CEO, has helped guide some of the world’s biggest brands. 

 

Her strategic research experience includes communications and brand building, corporate reputation and citizenship, fundraising and donor engagement, higher education and alumni affairs, lifestage and aging, and social issues and public policy.

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STRATEGIC MARKET RESEARCH EXPERTISE
 
Who We Are
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