top of page


We are expert researchers and strategists and often work in collaboration with other professionals. Our specializations include health care, financial services, consumer packaged goods, higher education, nonprofit fundraising, aging, and more.

Who We Are

Cindy Cox-Roman

Founder and CEO

Cindy Cox-Roman is CEO of WIT Consulting LLC, a certified woman-owned small business that provides market research and strategic consulting services to a wide range of corporate and nonprofit clients. She has conducted hundreds of studies to help organizations understand their stakeholders, chart a strategic path, develop resonant messaging, create effective programs, and evaluate success. 

Prior to founding WIT, Cindy was a partner at Yankelovich Partners, the leading social trend research firm, where she headed up its NY Custom Research Practice. Before that, as vice-president at Y&R, she was responsible for consumer insights and strategy for global advertising campaigns. Cindy began her career in political and public policy research, analyzing the views of stakeholders and the general public on local and national issues. 

Cindy serves on the board of HelpAge USA, a global nonprofit focused on the needs of older adults in low and middle income countries; and GE2P2 Global Foundation, which advances scientific rigor and ethical resilience in research and evidence generation. 

She holds a Bachelor of Science degree from the School of Foreign Service at Georgetown University, and a Master of Arts in Gerontology at the University of Southern California. Cindy resides in Washington, DC.

bottom of page