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WIT consulting
Strategic research, analysis, and consulting
WORLDWIDE
INSIGHTS &
TRENDS
We dig deep to uncover how your target audience thinks. How they feel. What drives them. What their barriers are. Ultimately, we discover how to reach hearts and minds.
And, we uncover "ahas" that lead to new opportunities and leaps forward.
We dig deep to uncover how your target audience thinks. How they feel. What drives them. What their barriers are. How to reach their hearts and minds.
To unearth these insights, we employ research methods such as in-depth interviews, ethnographies, focus groups, and surveys, each tailored to our client’s objectives and honed through years of experience
Deep analysis leads to a revealing narrative. And ultimately, to the "ahas" that lead to new opportunities and leaps forward.
EXPERTISE THAT REVEALS
THE FOREST AND THE TREES
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Expertise
Cindy Cox-Roman, founder and CEO, has helped guide some of the world’s biggest brands.
Her strategic research experience includes communications and brand building, corporate reputation and citizenship, fundraising and donor engagement, higher education and alumni affairs, lifestage and aging, and social issues and public policy.
STRATEGIC MARKET RESEARCH EXPERTISE
Who We Are
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